You’ve probably heard about Google AdSense, and if you’re not using it have you ever thought about using it? Well, if you’ve never monetized your sites with Adsense, then you really should do so. A lot of people have made very respectable incomes from it, and it is still possible to do so. Getting started with Adsense is as simple as copy and paste, you’re just putting some code on your blog or site. Whatever you content is, Google will place ads that are relevant to your website. As you probably already know, when one of the ads on your site is clicked on, you’ll get paid. How much you get paid per click-thru depends on certain factors, but expect to receive anywhere from a couple cents to five dollars or more. We’ll explore Adsense further and offer some solid tips you can use with your campaigns.
Before we get to the tips, remember that Adsense pays a proportion of what he advertiser pays them, whatever your pages are about will greatly affect the returns, for instance high paying ads for life insurance or playing roulette online will pay more but there will be more competition.
When you’re first getting started with adsense, it’s always good to test – and of course you can do that. Just install the Google AdSense Preview Tool, and you’ll be able to see what kind of ads are being served. After installation, click to the advertiser’s destination sites while being sure you avoid generating fake clicks, then add their sites URLs to your filter list. So then you will be able to see the kinds of ads shown on your site for other locations around the world. The interesting thing is you can see what people in any country in the world are being shown on your site.
You will do well to get familiar with Adsense channels and the best ways to use them. If you do that, then you’ll be optimizing your adsense revenue. Channels are great for tracking your ads and be able to see how well they’re converting for you. As with all testing, you’ll be able to see how things are doing and make adjustments.
All you really need to do is take advantage of all the tools and scripts provided to you by Google – it’s free. And there are plenty of channels available, about 200 of them.
Without breaking any Terms of Service, try to ensure your blocks ‘blend in’ with the surroundings of your site as much as you can. Your CTR, click thru rate, will increase a great deal if you can achieve that. If possible, make the ad block background color match the background color of your site. Your ads will still say, “ads by Google,” so you are not disguising anything by doing this. But do be sure you adhere to Googles terms of service. Many online marketers fail at adsense because they don’t follow very basic optimization ideas. That is the main reason why so very many marketers fail at Adsense. Like all other things in business, you can win the game if you get some knowledge. Don’t take any blind steps or follow someone just because you feel its okay. Your best bet is to find out who the professionals are, and if they have Adsense products you can check them out.
Joe Simpson is a full time marketer, he’s also interested in privacy issues and sometimes writes for this blog on
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