Web Analytics to Improve SEO
Here comes 5 suggestions what to look for when spending time on you web analytics tool.
1. Golden keywords
Initial thought about which keywords might be optimal to use might be wrong. To set up advanced segmentation in your web analytics software can be helpful to find out which keywords you should focus more on (or less). If conversion goals are set-up, it also makes sense to analyse keywords by funnels. This way, you can find out which keywords lead to most completed sales and sign-ups. Very high conversion rate often indicate you found a golden keyword, while a high bounce rate in combination with low time on site and no re-visits might indicate the opposite.
Initial thought about which keywords might be optimal to use might be wrong. To set up advanced segmentation in your web analytics software can be helpful to find out which keywords you should focus more on (or less). If conversion goals are set-up, it also makes sense to analyse keywords by funnels. This way, you can find out which keywords lead to most completed sales and sign-ups. Very high conversion rate often indicate you found a golden keyword, while a high bounce rate in combination with low time on site and no re-visits might indicate the opposite.
2. Potential keywords
After you found a few perfect keywords for your niche, it’s possible to extract similar keywords and phrasesfrom Google Adwords keyword tool. The potential terms might not always be the optimal words, so make sure to track them frequently.
After you found a few perfect keywords for your niche, it’s possible to extract similar keywords and phrasesfrom Google Adwords keyword tool. The potential terms might not always be the optimal words, so make sure to track them frequently.
3. Brand keywords
How well are you found for your brand related keywords? If all brand keywords are grouped together, it’s easier to find patterns. While this is keywords people search for when they are trying to find your website or products, it’s important to be found in the top of search engines for these navigational search terms. Make sure to track the rankings of all brand related keywords.
How well are you found for your brand related keywords? If all brand keywords are grouped together, it’s easier to find patterns. While this is keywords people search for when they are trying to find your website or products, it’s important to be found in the top of search engines for these navigational search terms. Make sure to track the rankings of all brand related keywords.
4. Low quality keywords
If a large amount of people come into your site from search engines with keywords that’s not related to your business, it might be a good idea to remove them or at least change them.
If a large amount of people come into your site from search engines with keywords that’s not related to your business, it might be a good idea to remove them or at least change them.
5. Voice of customer analytics
You can only discover a little part of what users actually want, think and look after with traditional web analytics tools. If you instead add on a small survey, you’re able to ask the visitors what they really think about your site, functions and discover if there are any problems. By measuring customer satisfaction and common issues with your site, it’s possible to do changes and improve your website ranking in search engines. Examples of customer voice tools is Kampyle, iPerceptions and 4q.
You can only discover a little part of what users actually want, think and look after with traditional web analytics tools. If you instead add on a small survey, you’re able to ask the visitors what they really think about your site, functions and discover if there are any problems. By measuring customer satisfaction and common issues with your site, it’s possible to do changes and improve your website ranking in search engines. Examples of customer voice tools is Kampyle, iPerceptions and 4q.
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