TOP 5 SEO TIPS FOR 2012
2011 has been a crazy year for internet marketers, affiliate groups, and any online business. We have all been on our toes with what or how Google will change next, each time algorithm updates have hit, thousands and thousands of shifts have altered our internet environment this year. Many people have lost their jobs and passive income streams from one small swipe of the “Panda algorithm”, just the same, a ton of people have seen big growth and major success receiving new traffic sources coming along with improve rankings for keywords.
Whether you were on the good or bad side of the Google bat this year, we are going to look at some of the most important SEO tips for next year. Helping you guys make the right choices when it comes to new strategies and website options in 2012.
Top 5 SEO Tips for 2012:
1. Post new content regularly – since the Panda and Freshness updates, Google has been giving more weight and authority to those sites and domains that are releasing high quality, unique content consistently. For many keywords this can really provide a lot of support against your competition, if they are not updating and adding new user worthy content, than you’ll see better rankings against those competitors overtime.
- Outrank competition that is going stale and cannot produce the content publishing you are
- Find 1,000′s of new visitors through long-tail keywords
- Associate with new keyword terms and phrases
- Google will spider your site more and build trust faster through higher content volumes on your domain
Competition dictates how often you should update your site, most low to medium competition niches will not need more than 1 update per week. High competition and big volume markets, like SEO for example, you’ll need to update daily if you ever want to be an authority.
2. Add multimedia to your blogs! Now more than ever does Google want to see video and high quality images added to your content releases. You do not have to produce the most professional, awe-inspiring art for your blogs, just make it useful and high definition real life pictures or footage is often best.
- Add more video – take interviews, add real life footage of products or services
- Every post needs images
- Google sees multimedia as an essential part of the user experience, how do you look compared to your competition?
Not only does Google love seeing videos on your site, you can upload them to many different video sites, gaining you more backlinks and additional traffic each month as well.
3. Create content for backlinks, don’t copy or duplicate! Google does not want to see the same article spammed around 1,000′s of directories. They’ve gotten very good at detecting duped content and you’ll only receive credit for one actual inbound link or reputation builder, and not all the other sources.
- Write new & fresh content for press releases, article sites, etc
- Don’t waste time on junk or low quality sites, go after the high page rank and authority sites
- Add new images and video to these submissions, your links will stay and gain more weight over time
It takes more time, but writing original content for backlinks help them last longer, passes more link juice and builds authorship for your domain online
4. Diversity and Relevance is more important than ever. When you are looking to create new backlinks and inbound properties throughout the web, you want to make sure that Google sees a relation between the topics and themes of your content and the site your distributing on.
- Google wants to see MANY domains pointing toward your site, not MANY links from few domains
- The higher the relevance, the higher the backlink quality will be
- Don’t waste your time adding your site to non-relevant link farms and junk
5. Give up on black hat..Honestly, we’ve seen a lot of useful and important black hat techniques the past few years which webmasters could not afford to overlook. If you did, your competition was probably killing you in terms of search traffic. But now Google has gotten a lot better at finding and destroying a lot of black hat strategies around the web, it now can be very detrimental to run any black hat tactics on your blog or site. I believe inbound links, or “backlinks”, have become less important in today’s search results. You’ve got to have the content and user worthy intent for Google to really give you top rankings on any high competition keyword terms and phrases.
- Backlinks are not AS important as they once were, still a major focus for SEO and internet marketing, but be wary of pushing too hard on manipulative techniques and high volume inbound links
- Anchor text needs to be natural – you don’t want 1,000′s of low quality, exact keyword match anchored backlinks
- Content spinning and duping is dead, you will be hunted down and smashed by Panda
- Social media and web 2.0′s offer EASY and HIGH QUALITY backlinks, stop wasting your time paying for junk links
Final thoughts for your online marketing and Google’s future, here is Matt Cutts on “Does Google consider SEO to be spam?”
So we can see by what Matt is saying here that black hat and older methods of “SEO” is not worth maintaining, now search engines are more demanding with the type and quality of content your publishing. Again, I think its very important to see what your competition is doing online for your industry, profession, or niche. If you are not going to be producing blog posts and pages that compete, than you will not succeed in the long run. Google is placing their users first, remember that. So make sure that when Googlebot spiders your page, they are impressed and can rank you at the top with your competition. Helping you demand higher rankings and build trust over time, this is where authority sites are starting to be the big money makers and pushing out a lot of the small, micro-niche sites.
1 COMMENT